Music Festival.
My first idea is to make products for a music festival, the festival will revolve around RnB / HipHop music and it will be called Urban fest. After looking at some of the products that are usually at music festivals I would like to make:
- T-shirts
- Hats
- Bags
- Jumpers
- Wristbands
- Tickets
The design of my Hats will be based off the logo that I am creating, which is Black and Gold. The house style of my Hats and of the logo are based of the the TV show Empire which is about being in the music industry and resolves around Rap and RnB music. Black and Gold are going to be the main colours that I will be using because those colours tend to associated with that genre of music and I want people to have an idea of what the products representing just by looking at it. The targeted audience for the show are people in the age range of 18 - 25 with around 70% of them being males. This is the type of audience that I will be that I will be targeting for my products. However, the age range for my products will be 50% males / females. With the rise of artists like Chance The Rapper and Kehlani more females are staring to enjoy this type of music.
The bag will be made available in two different designs, one will be mainly Black and the other one will be mainly White. With the Black design I want the whole bag to be Black however, I want the stitching, zips and the handle straps to be Gold which sticks to the house style of my products. My logo would either be on the top section of the bag above the smaller compartment of the bag or it will be the on the face of the smaller compartment. With the White bag I am going to have a White and Black polka-dot design across the whole bag. The stitching, zips and the handles straps are all going to be Black. The logo will be on the same place as the previous version where it will be on top of the bag or on the smaller compartment, this will depend on the feedback that I receive from other students. This would appeal to my target audience because a lot of people in that age gap like having bags as an accessory with some people collecting them for their designs.
The shirt will be available in three different designs and all of the shirts will be short sleeve shirts. The first design will be a Black shirt that will have the logo on the front of the shirt that will be across the mid section of the body, and on the back it will have the year of when the event was held in and all the names of the artist who preformed across the three days. I could possibly have the logo on the top left of the shirt instead of the middle and it would be smaller. The second design will have a White and Black polka-dot design with the logo being small and on the top left hand corner. The neck area and at the end of the sleeves the colour will be solid Black.
The last design will be a Grey shirt, this will be the same design as the Black shirt whereby the large logo will be across the body of the shirt and on the back it will have the year in which you attended the event with all of the artist who preformed on the back. The jumpers will be the same as the shirts where by all of the colours are the same as well as the designs on them.
