LO1 Task 1: Analysing existing graphic design work.

A) Purpose:

The main purpose of this graphic design work is to advertise the music festival Coachella. Their main form of advertising is the big billboard poster that displays all of the acts that are supposed to attend the event. However the majority of their advertising in done through their merchandise like their jumpers and T-shirts, this allows people who have bought their products to advertise the event for them.

B) Format:

The format that is present for the Coachella festival is promoted is different ways, the most commonly used and the most effective form of advertising is the poster. However the logo that they have is used on their tickets and their clothing line.

C) Content:

The contrasting colours on the poster makes the text stand out but it isn't any easier to read and that is because of the font size. Start of with the font size is big and this connotes all of the headline acts that are preforming     I think that the layout of the poster is good for the advertising aspect of the poster however it is not very good at promoting the artists that are preforming at the event. Although the contrast in colours does make the font easier to read however, as you read further down the page the font gets smaller and smaller and it soon becomes hard to read. 

F) Target Audience:

Coachella caters for a wide range of people, the genre of music that they provide are Rock, Indie, Hip Hop and EDM. Those four genre's of music are the most popular types of music in the music industry, therefore I would say that the target audience for this poster would be anyone between the age of the 18 and 30 who lives in america. The target audience is quite open and this is because the event is welcome to everyone and they are open to any sort of artist who wants to preform at the festival.

G) Regulatory Bodies:

This poster would fall under the ASA rule '08 sales and promotions' whereby the promoters must be responsible for all aspects and all stage of their promotions. One of the other things that organisers must do is that they should avoid causing unnecessary upset. This is something that they cannot be in complete control of, some of the artists that are advertised on the poster may be unable to preform and the organisers would have no choice but to let if pass.

A) Purpose:

The main purpose of this poster is to advertise the event and also to promote the acts that are preforming. One of the main purposes of this logo is to make the thing that it has been place on recognisable, for example if you was to put this on a poster you would then know that this is advertising the wireless festival.The main purpose of these is to allow people to purchase things at the festival without having to use physical money, this eliminates the problem of having your money stolen.

B) Format:

This is in the format of a poster.

C) Content:

The poster displays all of the acts that are preforming across the three days however some of the acts have their name in a contrasting colour and their name is bigger than the rest of the acts. This connotes to the audience those acts are the headliners for the three days. All of the names of the other acts are a lot smaller. The names also follow a pattern, the well known acts are are displayed first where as the fringe acts are displayed last. This is also shown by the decreasing font size. The background colours of the poster connote what type of music this festival is going to be playing, the art behind it is in a graffiti style and one of the connotations of this is that it is linked to the urban culture. On the bottom left of the poster there are all of the sponsors of the festival, this is one of the main aspects of advertising. If a company is sponsoring your event then they usually ask that you advertise their product, in this case because most of the sponsors are from drink companies those drink will be sold at the event. 

F) Target Audience:

The target audience for this poster would be anyone in their late teens or early twenties most like in the age bracket 18-23. Although the acts are appealing to people who are younger it the festivals target audience would be in this age bracket because off all of the explicit language that may occur at the festival, anything of a explicit nature must not by displayed to anyone under the age of 18. The other reason is that at the festival alcohol will be served. G) Regulatory bodies:

E) Regulatory bodies:   

This type of the poster falls under the ASA rule 'sales and promotions' whereby the promoters are responsible for all aspects and all stages of their promotions and the promoters must conduct their promptly and efficiently. 

A) Purpose:
The main purpose of this graphic design work is to advertise the Leeds music festival. Their main form of advertising is the big billboard poster that displays all of the acts that are supposed to attend the event. However the majority of their advertising in done through their merchandise like their jumpers and T-shirts, this allows people who have bought their products to advertise the event for

B) Format:

The Leeds festival is promoted in many different ways so that it can get its advertising campaign to a wider range of people. Some of these formats are:
Posters, T-shirts, Wristbands, Bags and jumpers.

E) Target Audience:
The target audience for leeds festival would be people around the age of 18-26, this is because this is around the age of students. The gender for this will be for both genders since the festival has a wide range of bands and singers. Most people that would attend the music festival would be ABC1's and this is because they are a lot of things to buy in order to get ready for it and they can be quite expensive.
F) Regulatory bodies:

The ASA are the advertising standards authority and they are the organisation for the advertising industry. This poster fits in with the guidelines of the ASA as a poster because the poser is not advertising any violence or glamorising drugs and alcohol.

A) Purpose:

The main purpose of this graphic design work is to advertise the Isle of Wight festival . Their main form of advertising is the big billboard poster that displays all of the acts that are supposed to attend the event. However the majority of their advertising in done through their merchandise like their jumpers and T-shirts, this allows people who have bought their products to advertise the event for them.

B) Format:
The Isle of Wight festival is promoted in many different ways, this includes:
Poster, T shirts, Bags, Jumpers.

D) Target audience:
The target audience would be anyone in their late teens or early twenties most like in the age bracket 18-23. Although the acts are appealing to people who are younger it the festivals target audience would be in this age bracket because off all of the explicit language that may occur at the festival, anything of a explicit nature must not by displayed to anyone under the age of 18. The other reason is that at the festival alcohol will be served.

E) Regulatory bodies:

This ticket would fall under the ASA rules '08 sales promotion' and ' 09 Distance selling'. The sales promotions states that the promoters are responsible for all aspects of and all stages of their promotions and that the promoters must conduct their promotions promptly and efficiently. The distance selling states that distance selling marketing communications must make clear the marketer's identity.

A) Purpose:

The main purpose of this graphic design work is to advertise the Glastonbury festival . Their main form of advertising is the big billboard poster that displays all of the acts that are supposed to attend the event.

B) Format:

The Glastonbury festival has many forms of advertising so that a wide range of people can access the advert. The poster is the most popular form of advertising and that is because it is the most successful form of advertising. The other forms of advertising is the actual logo, the organisers of the festivals have used that logo on all of there posters so it is easily recognisable therefore, by having the logo on things like bus shelters and on the side of bus people will know that the festival will be happening soon.

D) Target audience: 

I would say that the target audience for the Glastonbury festival would be between the age of 18-45 years old, the artist that preform at Glastonbury suit are wide rage of people. Some of the singers would have been prominent back in the 90's and have been brought back to the event for the enjoyment of the older people that are attending. The people who would attend the event would be ABC1's and that is because the tickets are very expensive and it would cost quite a bit of money to get all of the essentials for the festivals. 

E) Regulatory:

When referring to the ASA the advertising of Glastonbury does fit into the guidelines as it does not promote any violence or alcohol and it clearly states what is going to be at the event.